Before you film a national-day or public-awareness spot, get the message, language, protocol and channels clear.
Table of contents
A state or public campaign film is not an ordinary commercial. The audience is the whole country, and so is the responsibility.
1. One message, said clearly
Thirty or sixty seconds can carry one message well. Write down what people should know and what they should do before anything else.
2. Plain, correct language
Choose words that viewers in villages and cities alike understand, and always check spelling and pronunciation.
3. Protocol and symbols
The national flag, anthem and emblems come with rules. Colours, proportions and order must be right.
4. Format for every channel
16:9 for television, 9:16 for reels. Planning both from the first day of the shoot saves time and money.
5. Leave time for approvals
Scripts and rough cuts take time to approve. Build the schedule backwards from the broadcast date.
