A clear brief is the cheapest way to get a better film. Here is what to share before the first meeting.
Table of contents
Most delays and extra costs in a video project start with an unclear brief. When the production team knows exactly what you need, they can plan the right crew, locations and schedule from day one.
1. The goal, in one sentence
Write what the film should achieve: launch a product, explain a service, build trust or inform citizens. One clear goal shapes every creative decision.
2. Who will watch it
Describe the audience: age, location, language and where they will see the film. A village audience on Facebook and a corporate audience at an event need different stories.
3. Where it will be shown
Television, YouTube, Facebook reels, a big screen at an event or all of them. Each channel needs its own length and frame size, and planning them together saves a second shoot.
4. Must-haves and no-gos
List logos, messages, people or products that must appear, and anything that must not. Share brand guidelines and any approval rules early.
5. Timeline and approvals
Give the final delivery date and tell us who approves the script and the edit. Working backwards from that date keeps the project calm.
6. A rough budget range
A budget range is not a commitment. It helps us suggest the right approach instead of guessing, so you get the best result for what you plan to spend.
Not sure about some of these? That is fine. Share what you know, and we will work through the rest with you in the first call.
